How do you prove that Jim Beam Highball is the most refreshing drink of the summer? You got professionals of refreshment to taste it, certify it, and become your spokesmen. Say hello to the new face of summer refreshment: an A/C tech, a fridge repairman and a pool specialist who look like they have never been on camera before. I call them The Refreshionals.
On social, we tracked the Weather Channel searching for heat waves across the country and partnered with Drizly to serve people with a Jim Beam Highball when they need it the most. Yes, global warming sucks but this time it played in our favor.
