Alberto Portas is an CD copywriter who likes solving brands’ problems while having fun along the process. The latter is truly important to him and he plans to keep it that way. He believes in simple ideas, gripping storytelling and the power of a jingle to change the world. 

As a copywriter, he may not generate text as fast as ChatGPT but his writing is way catchier and effective. As a creative, his ideas outshine those from any AI tool, at least for now. Yet, he guesses if machines reach a point where they can generate ideas winning White Pencils and Grands Prix, he’ll need to find another job and this portfolio would be utterly pointless. 

Over 15 years in advertising, he’s worked for some of the most important companies and agencies in the world, but he knows you’ve already read that in every other bio so he’s going to save you some time and just links his resume here.

Alberto thinks it's fun to speak about himself in the third person and appreciates you've read this far. He wishes you a beautiful rest of your day and looks forward to hearing from you.