How do we give Beats an authentic role in the Rugby World Cup and the culture around it? We extend our pregame positioning to show how Beats headphones help athletes block out the pressure and channel the strength of their nations.

AWARDS
2016 Cannes Lions Shortlist
2016 One Show Bronze Pencil & Shortlist 
2016 Campaign Big Awards Finalist
2016 Lovie awards Silver
2016 BIMA Awards Gold x 2